DiscoverNomad Summit Podcast: Fuel for Your Nomadic Journey07 | Banitsa, Bansko & the Bigger Picture: Why Supporting Local Matters
07 | Banitsa, Bansko & the Bigger Picture: Why Supporting Local Matters

07 | Banitsa, Bansko & the Bigger Picture: Why Supporting Local Matters

Update: 2025-07-02
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In this episode of the Nomad Summit Podcast, we’re coming to you from the heart of Bansko, Bulgaria, where digital nomads and local entrepreneurs are reshaping the town’s economy.

Host Christoph Huebner sits down with Safir Jamal, founder of Global Nomad Pass, and Hristina Zlatinova, owner of the popular café and bakery Lubanitza, to explore how intentional spending can empower communities – and why your coffee choices matter more than you think.

We talk about how digital nomads can counteract seasonality in smaller destinations, how Safir’s platform is connecting nomads to authentic local experiences, and how Hristina is building a family-run food business with global ambitions.

Whether you’re traveling the world or planning your first trip as a remote worker, this episode offers a thoughtful look at the real impact of our choices on the places we visit.


Key Takeaways

  • Why spending at local businesses creates far more impact than at global chains
  • How Global Nomad Pass makes it easier for travelers to support local economies
  • The role digital nomads play in revitalizing off-season towns like Bansko
  • Why Hristina refuses to offer Wi-Fi in her café – and how that fosters human connection
  • Behind the scenes of building a nomad-focused discount platform in 25+ cities
  • Plans to franchise Lubanitza and expand the reach of Bulgaria’s beloved Banitsa


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07 | Banitsa, Bansko & the Bigger Picture: Why Supporting Local Matters

07 | Banitsa, Bansko & the Bigger Picture: Why Supporting Local Matters

Christoph Huebner